﻿In typical bad-boyfriend style, Dan Sullivan was late to breakfast with the Guardian because he got pulled over on his motorcycle. 
Sullivan works too much, he says. He misses dinner dates. He forgets to give presents. 
And so, like seemingly everyone in Silicon Valley, the 27-year-old venture capitalist has come up with a start-up to fix it: BetterBoyfriend.me, a service that sends girlfriends and wives a present every month for about $70. 
Sullivan, who works in finance, has been quietly testing the program and has signed up about 350 boyfriends generating about $17,000 revenue every month. Most members, he says, are from his collection of Harvard and investor friends: venture capitalists, founders and employees of companies like Apple, Google and Facebook, whose girlfriends have been getting presents from Sullivan for the last year. 
Each month, Sullivan’s members choose from a list of seven possible gifts (chocolate, tea sets, manicures). The package is sent to the boyfriend unbranded and unlabelled.